Hatton Boxing and Myzone collaborate in new strategic partnership

Hatton Boxing and Myzone create a new partnership to provide ‘boxing for fitness’ content and programming across the EMEA network of registered Myzone facilities

Monday 08 January, 2018 – Hatton Boxing and Myzone have agreed a new strategic partnership that will see the market leaders in group heart rate technology deliver Hatton Boxing designed ‘boxing for fitness’ training sessions via Myzone, with access made available to Myzone’s EMEA network of registered facilities.

The new agreement will see Hatton Boxing provide up to 200 training sessions to registered Myzone facilities, all developed by the UK’s number one multi-level ‘boxing for fitness’ training provider, Hatton Academy.

Gyms that are registered with Myzone will be able to sign up to access the content, enabling their trainers to deliver ‘boxing for fitness’ sessions via the Myzone screens used in the gym. This content can then be used to support the delivery of new group training classes or for fitness instructors and personal trainers to work with their clients.

Gym members that then take part in the classes or training can track their progress via the Myzone Live Display as well as connecting with and challenging friends, and earning points to achieve status rankings.

To support the delivery of the new sessions, all gyms that sign up will be provided with staff training via the Hatton Academy ‘Fundamentals’ course. This will ensure their instructors and personal trainers can learn how to incorporate boxing skills into any fitness programme both safely and effectively.

Launched in 2006, Hatton Boxing’s training arm Hatton Academy has more than 5000 successful graduates to date and remains the only training provider to be accredited by REPs, CIMSPA, Active IQ and the British Boxing Board of Control.

On signing up to the new content via Myzone, gyms will also receive Hatton Boxing focus pads and boxing gloves, alongside marketing materials to promote the new content now available in the gyms.

Commenting on the new partnership, Dave Wright, Creator and CEO of Myzone, said: “We are extremely excited to partner with Hatton Boxing and to display their world class boxing programmes into the Myzone system. This helps any operator to be able to deliver group training with boxing, alongside the Myzone telemetry display with a click of a button.

“It eliminates the hard work and science that goes into programming, and simply allows the operator to provide instructors that can focus on form and motivation.”

Jon Eade, managing director of Hatton Boxing and founder of Hatton Academy, said: “We’ve already witnessed first-hand the positive impact that Myzone has as a training tool in the work with our pro boxers and gym members, and we’re really excited to roll out our training sessions to the growing network of Myzone facilities.

“Boxing is fantastic for fitness and the new partnership will provide members with access to new training content and a means to track progress via Myzone technology, whilst also further expanding Hatton Boxing’s reach into fitness.”

About Hatton Boxing

Hatton Boxing was founded by four-time World Champion, Ricky ‘the hitman’ Hatton.

Richard John Hatton MBE is one of the UK’s most successful, and arguably the most popular British boxer of all time. Born in Stockport and raised in Hyde, Greater Manchester, where he continues to live and work today, Ricky transcended the sport of boxing to become one of the country’s most adored sportsmen.

A two weight world champion, in a 48 fight career he won the WBA (Super), IBF, IBO light-welterweight titles and the WBA welterweight title in a long and successful career. His relentless, all action, front foot style created a huge following of fanatical supporters and some of the most memorable fight nights in British boxing history.

Since hanging up his gloves Ricky continues to take an active role in a series of Hatton Boxing projects while training and managing a group of talented young fighters out of his gym in Hyde.

Having recently launched a new range of Hatton Boxing equipment and with the Hatton Academy training thousands of fitness professionals every year to use boxing as part of their training programmes, Hatton Boxing and Ricky continue to promote the health, fitness and societal benefits of taking an active involvement in the sport.

About Myzone

Myzone is a wearable fitness tracker that shows and rewards EFFORT when you work out. It displays real time heart rate, calories and intensity with 5 simple colour coded personalised zones. The telemetry can be displayed collectively for group settings such as boxing or cycling classes, or individually direct to your smartphone. Myzone simultaneously and automatically creates an online logbook for all your activity. Respected as one of the most `relevant’ wearable technologies for the fitness industry, Myzone amplifies the group class experience, it provides valuable data for personal training departments and with built in challenges, personal goals, gamification and an online social community, users are motivated to sustain physical activity through a fun, engaging, and inclusive platform.

Myzone’s primary markets are health & fitness clubs, corporate wellness sites and educational establishments and is already represented in over 5,000 facilities in 64 countries translated into 19 languages. For more information, visit http://www.myzone.org/.