Hatton Boxing has teamed up with Matrix Fitness to offer a complete boxing solution for fitness facilities, in an agreement which brings together a leading brand in boxing training, education and equipment with one of the fitness industry’s fastest growing equipment suppliers.
The partnership offers facilities a full boxing fitness solution for their gym floor, which includes equipment, accessories and staff training along with access to Hatton Boxing’s unique ‘Fight Camp’ class programming.
Facilities purchasing the boxing solution will also be licensed to use the ‘Hatton Powered by Matrix’ brand, including access to the Hatton image library, marketing collateral and signage to support in the branding of the boxing area.
Hatton Boxing and Matrix Fitness have developed flexible packages offering training, education and marketing support and, depending on the space available, each package can be installed in an existing facility or considered as part of a new club or re-build.
Jon Eade, Managing Director of Hatton Boxing, said: “Boxing training is now an established form of fitness for many gym goers and by combining our expertise in boxing equipment, education and training with Matrix’s extensive skills in facility design and operational support, customers will benefit from the collective experience of both brands to tap into this popular trend and provide a real USP to any training facility.”
Director of Marketing for Matrix Fitness, Julian Taylor, said: “We are proud to partner with Hatton Boxing to deliver boxing training solutions as we strive to ensure we provide as much value as possible to our customers. Operators are always looking for something different to offer to their users across all sectors and we feel that our partnership with the Hatton team delivers this.
“With the increased awareness of boxing and its popularity as a fitness training method, it is also the right time for both organisations to work closer and we are excited about this opportunity.”
The partnership is an extension to the existing relationship between the two organisations, which saw Matrix equip Hatton Health & Fitness, the brand’s 11,000ft² gym based in Hyde, Cheshire back in 2015.